HighLevel Spotlight Sessions: Todd Westra Of Moku On Scaling With VAs

By | March 8, 2021

I am thrilled to share my experience with you today as I had the privilege of attending one of the HighLevel Spotlight Sessions featuring Todd Westra, the founder of Moku. As a business owner myself, I am constantly seeking new strategies and insights to scale my operations effectively. Todd's session on scaling with virtual assistants (VAs) was an eye-opening and informative discussion that left me eager to implement his tips and tricks in my own business. So, join me as I delve into the key takeaways from Todd Westra's session and discover how scaling with VAs can revolutionize your business.

Introduction

Scaling a business can be a daunting task, especially for startup founders who have been managing everything on their own. As an entrepreneur, I had always been focused on building scalable ventures, which led me to discover the concept of outsourcing professional services in 2006. Intrigued by the potential it held, I embarked on a journey that would revolutionize the way I operated my businesses.

Heading 1: The Early Beginnings

In my pursuit of scalability, I started a business in the audio video space. While running this venture, I stumbled upon the idea of architectural drafting and realized that it was a labor-intensive task that could benefit from outsourcing. Curiosity got the better of me, and I began researching further.

Sub-heading 1: A Chance Encounter

During my research, I had the opportunity to meet an architect who had 40 architects in the Philippines working on his drafting projects. This fascinated me, and I couldn't help but wonder about the quality and affordability of their work. So, I decided to test the waters and give outsourcing a shot.

Heading 2: The Discovery of Outsourcing

My experience with outsourcing exceeded my expectations. The quality of work I received was exceptional, and the cost was significantly lower than hiring full-time employees. This got me thinking about the potential for outsourcing labor-intensive tasks that didn't require a dedicated team member.

Sub-heading 2: Investing in the Philippines

In 2008, I made a bold move and bought a company in the Philippines for the cost of just two months' payroll. This gave me access to a pool of talented individuals who could perform various tasks as needed. It was a game-changer for me, and I knew I had stumbled upon something valuable.

Sub-heading 3: The Birth of a Call Center

Driven by my newfound passion for outsourcing, I decided to start a call center on a whim. Within a year, I managed to grow it to 70 seats, thanks to the abundance of skilled professionals in the Philippines. This success prompted me to sell my audio video company and dedicate my efforts to building and scaling the outsourcing business.

Heading 3: Addressing Small Business Challenges

Throughout my entrepreneurial journey, I realized that small business owners often struggle with hiring and identifying the right roles for their ventures. Many try to do everything themselves and end up feeling overwhelmed. This insight sparked an idea within me — to help other entrepreneurs overcome these challenges.

Sub-heading 4: Training and Letting Go

One of the biggest obstacles small business owners face when it comes to outsourcing is training virtual assistants (VAs) without a clear understanding of what needs to be done. CEOs often find it difficult to let go of responsibilities they believe they excel at. This is where my agency, Moku, comes into play.

Heading 4: Introducing Moku

At Moku, we aim to solve the challenges faced by small businesses by providing the necessary people, processes, and tools to streamline their operations and scale effectively. Our team of experienced professionals understands the intricacies of outsourcing and can help businesses identify areas that can be delegated to virtual assistants.

Sub-heading 5: How Moku Helps

Through our structured approach, we assist small business owners in finding the right virtual assistants who possess the skills required for the job. We develop tailored training programs to ensure VAs are equipped to handle the tasks assigned to them. Additionally, we provide ongoing support, allowing entrepreneurs to focus on strategic aspects of their businesses.

Conclusion

Scaling a business can be a transformative journey, and outsourcing professional services has proven to be a game-changer for entrepreneurs like myself. By recognizing the value of outsourcing labor-intensive tasks and embracing virtual assistants, small businesses can achieve scalability and focus on the core areas that drive growth.

FAQs After The Conclusion:

  1. How can outsourcing benefit small businesses?
    Outsourcing can benefit small businesses by providing cost-effective solutions, access to skilled professionals, and the ability to delegate tasks that don't require a full-time employee.

  2. What challenges do small business owners face when hiring virtual assistants?
    Small business owners often struggle with training virtual assistants and letting go of tasks they feel they are good at. They may also face difficulties in identifying the right roles for outsourcing.

  3. How does Moku solve these challenges?
    Moku helps small business owners by providing tailored training programs for virtual assistants and assisting with the selection process to find the right match. The agency also offers ongoing support and guidance.

  4. What role does scalability play in the success of a business?
    Scalability is crucial for the long-term success of a business as it allows for growth and expansion. By outsourcing certain tasks, entrepreneurs can focus on strategic aspects and scale their operations effectively.

  5. Are there any risks associated with outsourcing?
    While outsourcing can bring numerous benefits, there are risks to consider, such as language barriers, time zone differences, and data security. However, with proper planning and choosing the right outsourcing partner, these risks can be mitigated.