HighLevel Spotlight Sessions with Josh Nelson

By | December 13, 2019
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Welcome to our blog post featuring the captivating HighLevel Spotlight Sessions with Josh Nelson. In this exclusive series, we delve into the world of digital marketing and gain valuable insights from one of the industry's finest. Join us as we explore the remarkable accomplishments, experiences, and expertise of Josh Nelson, ultimately uncovering innovative strategies and actionable tips to elevate your own marketing endeavors. Strap in as we embark on this exciting journey together, eager to learn and grow with you.

HighLevel Spotlight Sessions with Josh Nelson

Introduction

In this HighLevel Spotlight Sessions, we had the privilege to chat with Josh Nelson, the founder of Plumbing & HVAC SEO, a 7-figure digital marketing agency that has made it onto the prestigious Inc. 5000 List. Josh is not only an expert in his field but also the creator of the 7-Figure Agency, a platform that teaches marketers how to build a business that achieves over a million dollars in sales. Join us as we dive into the world of digital marketing and learn from Josh's journey and insights.

Getting a Quality List of Business Owners within Your Targeted Niche

One of the key factors that contribute to the success of any marketing campaign is having a quality list of potential customers. Josh emphasizes the importance of building a list specifically tailored to your niche. He suggests various strategies to achieve this, including:

  • Utilizing online directories and trade associations to find businesses in your niche.
  • Leveraging LinkedIn and other professional networking platforms to connect with industry leaders.
  • Attending industry conferences and events to expand your network.
  • Offering valuable resources and incentives to encourage businesses to share their contact information.

Remember, a quality list is the foundation for effective marketing, so invest time and effort into building it.

Building Your First Package Offering

As a marketer, it is crucial to have a clear package offering that showcases your expertise and delivers value to your clients. Josh advises starting with a niche-specific package to position yourself as an authority in that industry. Here are some steps to consider when building your first package offering:

  1. Research your target audience's pain points and challenges.
  2. Develop a solution that addresses these pain points and provides tangible results.
  3. Package your services in a way that is easy to understand and aligns with your clients' goals.
  4. Provide clear pricing and value propositions for each element of your package.

Remember to continually refine and optimize your package offering based on feedback and industry trends.

Transitioning from Selling Leads to Selling Conversions

While generating leads is an essential part of marketing, focusing solely on lead generation may limit your potential revenue. Josh shares his insights on transitioning from selling leads to selling conversions, which can significantly increase your profitability. Here are some strategies he suggests:

  • Implement conversion tracking and optimization techniques to measure the success of your marketing campaigns.
  • Offer comprehensive digital marketing services that not only generate leads but also drive conversions and sales.
  • Provide detailed analytics and reports to demonstrate the value of your services in terms of return on investment.
  • Collaborate with your clients to align marketing efforts with their sales strategies and revenue goals.

By shifting your focus towards conversions, you can truly become a valuable partner for your clients and achieve long-term success.

Increasing Conversion of Inbound Calls with Simple Automation

Inbound calls are potential goldmines for businesses, but not all calls result in conversions. Josh sheds light on how simple automation can significantly increase the conversion rate of inbound calls. Here are some tips he shares:

  • Use an automated system that directs calls to the right department based on the caller's needs.
  • Implement call tracking to gather essential data and optimize marketing strategies.
  • Personalize the customer experience by integrating CRM systems to provide context to sales representatives.
  • Utilize text message alerts to follow up with missed calls or provide additional information.

Automating the inbound call process can streamline operations, enhance customer satisfaction, and boost conversion rates.

For more information, you can visit Plumbing & HVAC SEO's website at https://www.plumberseo.net/ and the Seven-Figure Agency website at https://www.sevenfigureagency.com/.

Josh Nelson's Journey and the Decision to Niche Down in the Plumbing Space

During our conversation, Josh opened up about his origin story and the pivotal decision to focus on the plumbing industry. He shared how his prior agency experience and work at Reach Local exposed him to the immense potential within the plumbing and HVAC sector. This realization led him to take the leap and establish Plumbing & HVAC SEO, a niche-focused digital marketing agency that has since experienced remarkable growth.

Importance of Having a Quality List and Joining Associations in Your Niche

Josh highlights the significance of having a quality list and affiliating with relevant associations within your niche. Joining associations not only provides credibility and industry connections but also opens doors to a legitimate list of members whom you can reach out to more easily. Associations are usually receptive to marketers, offering various partnership options to collaborate and tap into their network.

Benefits of Joining an Association

The benefits of joining an association in your niche extend beyond the access to a legitimate list of members. Josh emphasizes the advantages of such partnerships, including:

  • Gaining industry knowledge and insights through regular networking and educational events.
  • Expanding your professional network by connecting with like-minded individuals and potential clients.
  • Establishing yourself as an expert within your niche, making it easier to attract clients and secure projects.
  • Leveraging the association's reputation and branding to enhance your own brand recognition.

The First Few Sales in a Business are the Hardest and Sticky Clients are the Goal

When starting a new business, the first few sales can be the most challenging to secure. Josh shares his experience and advice on overcoming these initial hurdles. He emphasizes the importance of focusing on acquiring “sticky clients,” who are loyal, provide repeat business, and are willing to refer others to your services. By providing exceptional value, building strong relationships, and exceeding expectations, you can secure those critical early sales and lay a solid foundation for your business's future growth.

Plumbing & HVAC SEO's Monthly Packages

Unlike offering a la carte services, Plumbing & HVAC SEO operates by providing monthly packages. Josh explains that this approach allows clients to benefit from a comprehensive and integrated marketing strategy. With monthly packages, businesses can access a range of digital marketing services tailored to their needs and goals. By bundling services together, Plumbing & HVAC SEO ensures a holistic and cohesive marketing approach that drives results.

Conclusion

Josh Nelson, founder of Plumbing & HVAC SEO and the 7-Figure Agency, is a true authority in the digital marketing industry. Through his insights shared during this HighLevel Spotlight Session, we have gleaned valuable advice on building a quality list, creating an appealing package offering, transitioning from leads to conversions, automating inbound calls, and the importance of joining associations. We hope this article has provided you with actionable tips and a deeper understanding of how to achieve success in the world of digital marketing.

FAQs After the Conclusion

1. How Can I Start Building a Quality List of Business Owners within my Targeted Niche?
To build a quality list, utilize online directories, professional networking platforms like LinkedIn, attend industry events, and offer incentives for businesses to share their contact information.

2. What Should I Consider When Creating my First Package Offering?
When building your first package offering, research your target audience's pain points, develop solutions, package your services cohesively, and provide clear pricing and value propositions.

3. How Do I Transition from Selling Leads to Selling Conversions?
Transition from selling leads to selling conversions by implementing conversion tracking, offering comprehensive digital marketing services, providing analytics and reports, and aligning with your clients' sales strategies.

4. How Can I Increase the Conversion of Inbound Calls?
Increase the conversion of inbound calls by using automation to direct calls efficiently, implementing call tracking, personalizing the customer experience, and utilizing text message alerts for follow-ups.

5. What are the Benefits of Joining Associations in my Niche?
Joining associations provides industry credibility, access to a quality member list, networking opportunities, and the chance to establish yourself as an expert within your niche.