Welcome to our blog post, where we highlight the exciting and insightful HighLevel Spotlight Sessions with the renowned marketing expert, Matt Plapp. As we dive into these sessions together, we'll uncover the valuable industry knowledge and strategies shared by Matt that can transform your marketing game. Join us as we explore the depths of his expertise and leverage his insights to elevate our marketing efforts. Let's embark on this journey and unlock the secrets to success, together!
Introduction
In this article, we will be focusing on Matt Plapp, a seasoned marketer, author, speaker, and consultant who is the founder and CEO of ROI Experts, a renowned agency that specializes in the restaurant space. Matt has successfully weathered various crises, including 9/11, the crash of 2008, and the recent COVID-19 outbreak. He has a proven track record of helping his clients thrive by building a strong customer database.
Matt Plapp: The Veteran Marketer
Matt Plapp's journey in the marketing world has been nothing short of remarkable. With years of experience under his belt, he has established himself as an authority in the industry. As the founder and CEO of ROI Experts, Matt has channeled his expertise towards niche-specific industries, particularly the restaurant sector.
The Importance of Building a Database
When it comes to working with clients, Matt firmly believes that building a robust database should always be the number one goal. A solid customer database allows businesses to stay connected with their customers, nurturing relationships and fostering brand loyalty. It also enables them to generate repeat business and increase customer lifetime value.
The Focus of Matt's Agency Training Program
Taking his passion for building databases to the next level, Matt has developed an agency training program that primarily focuses on helping local agencies grow and thrive. By providing them with the necessary tools and guidance, Matt empowers these agencies to deliver exceptional results for their clients.
Launching Successful Campaigns
The effectiveness of Matt's strategies shines through when it comes to launching campaigns for his clients. Today and tomorrow, his agency is set to launch multiple campaigns, each tailored to meet the unique objectives of the businesses they serve. As an example, one of their restaurant clients is expected to generate an impressive $1,500 in revenue through a targeted campaign.
The Power of a Strong Database
The success of the restaurant's campaign can be attributed to their extensive database, which currently consists of 7,800 individuals. By leveraging this valuable asset, Matt's agency can deploy highly targeted marketing strategies that yield exceptional results. This exemplifies the importance of building and maintaining a strong customer database.
Matt's Journey: From One Employee to a Flourishing Agency
Matt's entrepreneurial journey started with just one employee, but with sheer determination and the right marketing strategies, he has managed to grow his agency to include 13 employees and several subcontractors. This growth is a testament to his expertise and dedication to helping businesses thrive in the ever-evolving marketing landscape.
A Diverse Background
Before specializing in the restaurant industry, Matt worked in various industries, gaining valuable insights that eventually led him to his passion for marketing. He faced significant challenges during the financial crisis, where his RV dealership collapsed. This setback became an opportunity for him to delve into marketing and offer his services to businesses looking to maximize their advertising investments.
Introducing the “Mobile Marketing Director”
In 2008, Matt introduced a groundbreaking service called the “Mobile Marketing Director.” This service aimed to manage advertising and social media for businesses at a lower cost compared to having an in-house marketing team. This innovative approach attracted over 30 clients from diverse industries during its peak.
Conclusion
Matt Plapp stands out as a pioneer and expert in the marketing industry. His agency, ROI Experts, has helped numerous businesses succeed by focusing on niche-specific industries and building strong customer databases. With his extensive experience and proven track record, Matt has emerged as a trusted consultant for companies looking to leverage the power of effective marketing strategies.
FAQs After The Conclusion
- What makes Matt Plapp an expert marketer?
- How does building a strong database benefit businesses?
- Can you give an example of a successful campaign launched by Matt's agency?
- How did Matt's agency grow from one employee to 13 employees?
- What is the concept behind the “Mobile Marketing Director” service offered by Matt's agency?